Free tools / First 100 users plan

Your plan to the first 100 users.

The channels that actually fit your product, in the order to work them, and the ones to skip. An app and a SaaS get found in different places, so pick yours.

  1. 01 Lock one line people get. If they can’t repeat what you do, no channel will save you.
  2. 02 Post your build story (not a pitch) in r/SaaS, r/startups, and r/SideProject. Share the numbers and what you learned.
  3. 03 List on BetaList a couple of weeks out to start a waitlist before you launch.
  4. 04 Launch on Product Hunt and Uneed (evergreen) the same day. Add Peerlist and Show HN if you’re technical.
  5. 05 Get into directories: G2, Capterra, AlternativeTo, SaaSHub. Boring, but they compound.
  6. 06 Build in public on X with #buildinpublic. Three short updates a week beats one big post.
  7. 07 Help in ~5 relevant Reddit threads a day. Link only when someone asks.
  8. 08 Seed a couple of free-tool pages for long-tail search. Slow, but it pays rent for years.

A launch week beats a launch day.

One Product Hunt spike fades. A coordinated week keeps you on the front page of the places founders actually hang out.

Two weeks before

BetaList listing, a waitlist landing page, and start posting #buildinpublic on X.

Launch day

Product Hunt + Uneed + a story post in r/SaaS or r/SideProject + Show HN (if technical) + Tiny Startups + Peerlist.

The week after

Three build-in-public updates, one Indie Hackers post, and help in ~5 Reddit threads a day.

This is the plan. Wend runs it with you.

Instead of a static checklist, Wend hands you one move at a time, tuned to your product and stage, and adapts as you report what worked.

Early access when it opens · No spam, just the launch.